What is signal-based prospecting?
What counts as a signal, how to evaluate it, and when an event is actually worth a conversation.
Read the guide SIGNAL-BASED PROSPECTING. HUMAN-RELEVANT OUTREACH.
SignalBrief.
Good timing. Better pipeline.
Find the companies making moves. Understand why it matters.
Start a conversation that actually belongs in their inbox.
Signals, not static listsResearch before outreachBuilt for B2B SaaS
FROM A REAL-WORLD EVENT TO A RELEVANT FIRST LINEPRODUCT CONCEPT / 01
Find your next conversation.
The right account. A real reason to reach out.
ACCOUNTS 3 signals
Observable events, not assumed intent.
Funding2 hours ago
Raised a $12M Series A
A new funding round can support investment in go-to-market.
AM
Alex MorganCo-founder & CEO · Northstar
FOR THE PEOPLE TURNING OUTBOUND INTO OPPORTUNITY
Founder-led salesSDR teamsSales leadersRevOps
LESS GUESSWORK. MORE CONTEXT.
Don’t just find a prospect.
Find a reason to reach out.
A job change. A funding round. A growing team. Start with what changed—not another name in a spreadsheet.
01 / THE SIGNAL
Spot a meaningful change.
Surface observable company events that fit your ideal customer profile. Timing gives you a starting point, not a guarantee.
Explore the signals02 / THE CONTEXT
Know why it matters.
Connect the event to a relevant role and a plausible business problem. Separate sourced facts from assumptions.
Learn the approach03 / THE CONVERSATION
Make your first line count.
Turn the research into an email or LinkedIn draft. Lead with context, ask a useful question, and keep a human in the loop.
See an outreach draftA SMARTER OUTBOUND PLAYBOOK
A little more signal.
A lot less noise.
Explore the playbook Buying signals vs. static lead lists
Different tools for different jobs. Compare timing, context, coverage, and the trade-offs that matter.
Compare the approachesYour next conversation starts with a signal.
See how an observable event becomes a thoughtful first message.